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- <text id=89TT3332>
- <title>
- Dec. 18, 1989: It's Not Easy Being Green
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Endangered Earth Updates
- Dec. 18, 1989 Money Laundering
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ENVIRONMENT Page 60
- It's Not Easy Being Green
- </hdr>
- <body>
- <p>By Glenn Garelik
- </p>
- <p> "Think Globally, Act Locally" was the watchword of
- environmental activism from its beginning in the '60s. That
- advice is as appropriate now as it was then. Just as the Green
- movement started more than two decades ago not with governments
- but at the grass roots, so today it is individuals who must
- occupy the front lines in protecting the environment. Over the
- years, droughts, energy crunches and garbage strikes have
- stimulated common-sense approaches to conserving resources and
- minimizing waste. It is time to begin applying these lessons in
- ordinary times as well as in emergencies.
- </p>
- <p> The easiest, most direct way for people to make a
- difference is to watch what they throw away. Every year more
- than 220 million trees are cut down just to make U.S.
- newspapers, the majority of which are tossed into the trash.
- Americans discard enough aluminum cans each year to rebuild the
- entire U.S. commercial airline fleet four times over. Quite
- obviously, says Earth Day 1990 chairman Denis Hayes, "the answer
- to the solid-waste problem is not figuring out some way to
- compact it or to incinerate it; the answer is to reduce it."
- </p>
- <p> Environmentalists can suggest a multitude of ways to do
- that: recycle paper, aluminum, tin, glass, motor oil and car
- batteries. Reuse bottles, containers and shopping bags, or at
- least choose paper bags over plastic at the supermarket. And do
- not be fooled by the BIODEGRADABLE label on some new plastic
- products. They may not in fact break down, and those that do may
- take as long as 500 years. When something tears, wears or
- breaks, repair it instead of replacing it.
- </p>
- <p> While the contents of the trash can are easy to see, the
- all-but-invisible fumes that pour out of automobile tail pipes
- are just as damaging to the environment. Every time Americans
- climb behind the wheel, they make their own personal
- contribution to the global-warming threat. Here again, a gradual
- modification of life-style can make a dramatic difference. When
- possible, use mass transit and support its development and
- expansion. For short distances, consider using a bicycle; it is
- excellent aerobic exercise. And, as in the energy-short 1970s,
- buy more fuel-efficient autos and carpool to work.
- </p>
- <p> People also put carbon into the air when they heat homes
- with oil or natural gas, or use electricity that comes from
- burning fossil fuels. Household conservation tips should be
- familiar: close off unused rooms, seal up cracks and openings,
- and insulate roofs. Look at the energy-efficiency rating when
- buying appliances. And one more idea that few people know about:
- replace ordinary incandescent light bulbs with
- "compact-fluorescent" models sold by major light-bulb
- manufacturers. They can give off the light of a 60-watt bulb
- while using only 15 watts of electricity. These fluorescent
- bulbs cost at least $10, but they last ten times as long as
- conventional models and will pay for themselves by lowering
- electricity bills.
- </p>
- <p> Conserving water is just as important as saving energy.
- Only 3% of the world's water is fresh, and 75% of that is locked
- away in glaciers and the polar ice caps. The scramble for what
- is left is growing ever more intense, as the water table falls
- and toxic chemicals make some supplies undrinkable. Saving the
- precious liquid can be simple: use a water-conserving shower
- head, which can reduce consumption by more than half. For
- older-model toilets, put a brick or two in the tank, since they
- use 7 gal. of water per flush. Better yet, install a new
- ultra-low-flush toilet that can cut water use as much as 80%.
- </p>
- <p> And do not think that the toxic-waste mess is all the work
- of big bad industry. The average homeowner uses more pesticide
- and chemical fertilizer per acre of lawn than farmers do on the
- same amount of land. Cut back on these potent pollutants as well
- as nonbiodegradable detergents, cleansers and solvents. An
- attractive alternative to buying chemical fertilizer is to
- compost fallen leaves and lawn clippings, which now constitute
- 18% of all municipal solid waste.
- </p>
- <p> People may think they can change only their own
- life-styles, but their influence extends far beyond their homes,
- cars and offices. Americans can put their money where their
- ideals are by investing in companies that respect Mother Nature.
- Several mutual funds have been set up to buy shares only in
- corporations judged to follow the Valdez Principles, a set of
- guidelines for environmentally sound practices. Most important
- of all, Americans, like the citizens of all democracies, have
- the ultimate political power to enforce their will. If they are
- anxious to have a cleaner, safer, healthier environment for
- themselves and their children, they can vote for political
- candidates who seem to share that sense of urgency. </p>
-
- </body>
- </article>
- </text>
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